What is Salon Week?
Salon Week is a week-long industry celebration where premium salons join together to attract new customers and reward existing ones.
When is Salon Week?
Monday, October 1st thru Sunday, October 7th
How does it work?
- Participating salons promote their salon and a minimum of 3 services for half price on the Salon Week website.
- Salon Week will be promoting the event through advertising, social media, public relations and in-salon marketing. We will also provide all participating salons with Salon Week materials to promote your participation in your salon.
- Consumers visit the Salon Week website to find a participating salon, review offers and contact the salon for an appointment.
- All service revenue generated via Salon Week promotions goes directly to the salon.
What's in it for me (and my salon)?
By joining other high-end salons in this nation-wide event, your salon will benefit from:
- Increased capacity during a historically low-capacity week
- Build relationships with new customers who visit your salon due to the Salon Week promotion
- Strengthen relationships with existing customers
- Increase retail product sales during the week
- Maintain your brand image as a high-end salon by aligning your salon with other high end salon brands. Also, by being a part of an industry-wide event, discounts will not be perceived negatively.
How much does it cost to participate?
The cost per salon is $699. If you have more than one salon, we offer a 20% discount on all additional salons that you register.
How do I get my salon involved?
- Just visit salonweek.com and register your salon.
- Once you register, you can customize and update the promotional page for your salon at any time. This include your name, description, contact information, images, special offers and more.
How do I know it will work?
Salon Week may be new to the Salon industry. But, the concept has already been proven on other similar industries.
- During Restaurant Week, restaurants average more than 1,000 seatings, gain additional revenue from alcohol sales and most importantly, create new customers. Restaurants pay $900 to participate in this event.
- During Spa Week, spas book an average of 95% capacity and enjoy average retail sales more than 20% above average. Spas pay $1,000 to participate in this event.
Why Salon Week vs other marketing opportunities?
Today, there are very few cost-effective methods for promoting and driving traffic to high end salons.
- Group-buying websites like Groupon and LivingSocial offer immediate revenue, but may impact long-term profits and negatively impact brand perceptions. Further, the majority of revenue goes to the group-buying sites - not to the salons.
- Direct mail is expensive due to printing and postage costs, and generally yields very low response rates.
- Broad-based media such as tv, radio, print and online can be good for overall branding but can be very expensive and generally have too much wasted reach outside of a salon's core market.
Salon Week leverages a proven approach where retainers in a similar industry join together to drive new customers.
Who is behind Salon Week?
With more than 30 years combined experience, industry experts and premium salon owners Marc Harris and Maria Lekkakos founded the event. The event is also supported and sponsored by P&G Professional and Oribe Hair Care